NOBODY WANTS TO READ YOUR COPY

 

Since relationships are built on trust and trust begins with honesty, let's kick this conversation off with something painfully real: Nobody wants to read your copy—or mine—or anybody's copy.  In fact, you're aleady getting tired of reading this—and we're only two sentences in. 

 

That's a hard thing for an award-winning copywriter like myself to admit. And, it's even harder to hear. But maybe not—maybe you already suspect that your site visitors don't read copy—unless you give them a damn good reason to do so. 

 

 

PEOPLE WOULD RATHER "WATCH" THAN "READ"

 

TV has ruined us. Here's the proof: You visit a web site and are given two options:

 

1) Download and read a two-page PDF

2) Watch a two-minute explainer video

 

Do I even have to ask which one you picked? With that said, why do so few companies use web videos to explain what they do? Once you've hooked customers with music, action, narration and key messages, they're more inclined to read your copy, download a brochure, or schedule a sales call.

 

THE TRUTH TOLD WELL

 

I specialize in writing scripts, demos and explainer videos that tell complex stories in simple, compelling ways.

 

I concept the visuals, characters, animations, sound effects, tone and narration from start to finish. Videographers, producers, art directors, animators, designers and creative directors love me for my detailed approach and my ability to offer multiple concepts to solve problems in different creative ways. Moreover, I love to collaborate with technicians, marketers, sales people, artists and other writers. Also, I have an extensive networks of experienced directors, vidographers, designers, producers, graphic artists, and animators to make your video look amazing. 

 

Okay, I am sure you're tired of reading this now. See?

 

Let's create a video instead.  

 

Best regards,

 

Derek Dujardin

Professional Web Video Writer

602.481.6188